Take Advantage Of Facebook Marketing. Read These Tips.

Welcome to the wonderful world of Facebook marketing. It is truly unlike any other form of campaign, especially those were used to. That means everything youve learned about marketing may not apply to such a campaign, so read on to see which traditional tips are no longer in play, and which new tips you should keep in mind.

If youre having trouble gaining followers, you can offer a sweepstakes in return for their "Like". Just place the sweepstakes in a tab on your companys page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.

Be sure that anything that you post online has a link to your Facebook page on it. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

Do not leave any sections of your Facebook page blank if you are looking to market your business. Many people neglect to put all of their info and this can cost a lot in the long run. If people cannot find the information they need on your business, they may look for somewhere else to get what they need.

When working on Facebook fan engagement through building conversation, lean towards posting easy to answer questions. If you post complex questions, you wont get many responses and you could even drive some fans away. Keep the questions simple, and aim for questions that only take a few words to answer. This will increase the interactivity surrounding your page.

Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who dont check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.

It is possible to send out messages to all of your subscribers at once. While you certainly do not want to overuse this feature, as it will annoy people, it could come in very handy if you have a big announcement or you are running a contest. Save it for only your most important announcements, however.

Facebook is more effective if you use it as a connection builder, so do not use it the same way you would use a direct marketing tool. If everything you post is marketing related, you may lose a lot of fans. People tend to be more interested in your business as a whole, and they dont want to be feel like you are spamming them.

Encourage two-way communication with your customers. If a customer posts a great photo of your product or service, share it with everyone. Also take advantage of the Reply feature getting rolled out to respond directly to particular comments on an individual basis. Facebook allows for both group and individual communication simultaneously.

Build relationships with your fans. This is as important on Facebook as it is in your home life. Keep your content interesting and fresh to keep people engaged. Keep subscribers interested by sharing promotions and information about discounts.

While there are many traditional marketing tips which do apply to marketing online, including on Facebook, there are a variety of new strategies which you must put to use to find the greatest success. Nothing is guaranteed, though. One thing that can be promised is that using the advice in this article will be a huge help.